Video Production
7 Tricks for Writing Video Scripts That Boost Your Video Views

By

Alex Darke
July 30, 2024

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Table of Contents 

You know that feeling when you're scrolling through YouTube, and suddenly a video grabs you by the eyeballs and won't let go? That's what we're aiming for here. And guess what? You've got less than 10 seconds to make it happen. Yep, you heard me right – not even 10 measly seconds to convince someone your video is worth their precious time.

I remember when I first started out, I'd ramble on for ages before getting to the point. Boy, was that a mistake! My views were lower than my grandma's Wi-Fi signal. But don't worry, I've learned from my failures so you don't have to. In this article, I'm gonna spill the beans on 7 mind-blowing tricks that'll turn your video scripts from snoozeville to view city.

Whether you're just dipping your toes into the YouTube pool or you're a content creating veteran, these tips are gonna be your new best friends. So, are you ready to level up your video game? Let's get to it.

1. Hook 'Em Fast: The Art of the Irresistible Opening

Okay, real talk time. You know how your English teacher always harped on about "grabbing the reader's attention" in your essays? Well, they weren't wrong, and it goes double for video content. Those first 3-10 seconds? They're make or break...

The hook can take you from the standard 200 views that you automatically get when your content is served up to the shorts or TikTok community to tens of thousands or even millions of views, if done correctly.

So, how do you create that irresistible hook? Here are some tricks I've picked up:

  1. Start with a shocking image, statistic or fact. "Did you know that the average person spends 1.5 years of their life in the bathroom?" Nice. You've got them curious.
  2. Ask a thought-provoking question. "What if I told you that everything you know about productivity is wrong?" Now they're intrigued.
  3. Make a bold statement. "This video will change the way you look at bananas forever." Who wouldn't want to see where that's going?
  4. Show a surprising first image of two things that don't belong together. "An antique watch dropping into a peanut butter jar." Make it relevant, but weird, and people will NEED to see the rest.


The key is to create curiosity and intrigue. You want your viewers thinking, "Well, now I've gotta know what happens next!"

I've seen this work across all kinds of niches. Remember that "Will It Blend?" series? Pure genius. Or how about those DIY videos that start with the finished product? They make you go, "Whoa, how'd they do that?" And just like that, you're hooked.

2. Know Your Audience: Tailoring Your Script to Your Viewers

Here's the thing – you can't please everyone. And trust me, I've tried.

Knowing your audience is crucial. It's like being a chef – you have to know who you're cooking for before you can whip up something delicious. So how do you figure out who your audience is? Here's what I've learned:


  1. Do your homework. Use tools like Google Analytics or YouTube Analytics to get a feel for who's watching your stuff.
  2. Create audience personas. Give them names, backstories, the works. It might feel silly, but it helps you visualize who you're talking to.
  3. Hang out where your audience hangs out. Reddit, forums, comment sections – get in there and see what makes them tick.


Once you know who you're talking to, you can tailor your language and tone. If you're targeting teens, throw in some slang (but not too much, or you'll sound like Steve Buscemi with a skateboard). If you're aiming for professionals, keep it a bit more polished.

And here's the real secret sauce – address their pain points and desires. What keeps them up at night? What do they dream about? Hit those notes, and you'll have them eating out of the palm of your hand.

3. Structure for Success: Crafting a Compelling Narrative Arc

Alright, time for a confession. I used to think that just dumping useful information on my viewers was enough. It's not. People don't want a lecture – they want a story.

Think about your favorite movies. They all have a beginning, middle, and end, right? Your video script should too. Here's how I structure mine:

  1. The Hook: We already talked about this. Grab 'em quick!
  2. The Problem: What issue are you addressing? Make it relatable.
  3. The Journey: This is where you share your insights, tips, or information.
  4. The Resolution: How does your content solve the problem?
  5. The Call to Action: What should your viewers do next?

To keep viewers interested throughout, I use techniques like:


  • Foreshadowing: "But wait till you hear what happened next..."
  • Cliffhangers: "And the third tip? Well, that's where things get really interesting..."
  • Personal anecdotes: People love a good story, especially if it's a bit embarrassing. Don't be afraid to laugh at yourself!


Remember, you're not just sharing information – you're taking your viewers on a journey. Make it an adventure they won't want to miss!

4. Keep It Snappy: The Power of Concise and Clear Communication

Some say attention spans these days are shorter than a goldfish's memory. Others say we've just raised out standards. Either way, if you ramble on like I'm doing right now, you're gonna lose people faster than I lose socks in the laundry.


So, how do you keep things snappy? Here are some tips I've picked up:


  1. Cut the fluff. If a sentence doesn't add value, chuck it. Be ruthless!
  2. Use simple words. You're not writing a doctoral thesis (unless you are, in which case, why are you reading this?).
  3. Break complex ideas into bite-sized chunks. Think of it like serving tapas instead of a seven-course meal.


I've found that using analogies can be super helpful for explaining tricky concepts. For example, when I'm talking about SEO, I often compare it to throwing a party. Your content is the party, keywords are the invitations, and backlinks are like popular kids telling their friends to come. And suddenly, SEO isn't so scary.


And don't forget about pacing. Mix up your sentence lengths. Use short, punchy sentences to make a point. Then, maybe throw in a longer one to explain it further. See what I did there?

5. Visuals and Words in Harmony: Writing for What You'll Show

Okay, here's where things get a bit tricky. You're writing a script, but you're creating a visual medium. It's like trying to describe a painting over the phone – not easy!

I made this mistake early on. I'd write these beautiful, flowery descriptions, forgetting that my viewers could, you know, see what I was talking about.

So, how do you make your words and visuals play nice? Here's what I've learned:

  1. Write for the eye and the ear. Describe what's happening on screen, but don't state the obvious.
  2. Use descriptive language that complements the visuals. Instead of saying "This is a red car," try "This cherry-red beauty purrs like a kitten."
  3. Think in scenes. What will your viewers see as they hear each part of your script?


And here's a pro tip: leave room for reaction shots. A well-timed raised eyebrow or a nod can say more than a hundred words.

6. Call-to-Action Magic: Encouraging Viewer Engagement

Another confession... I used to be terrified of asking viewers to engage with my content. I always felt like that needy character from Mean Girls. But here's the thing – if you don't ask, you don't get.

Calls-to-action (CTAs) are your secret weapon for boosting engagement. But the trick is to make them feel natural, not forced. Here's how I do it:

  1. Sprinkle CTAs throughout your video, not just at the end.
  2. Tie them into your content. If you're sharing tips, ask viewers to comment with their own in return.
  3. Make it fun. Instead of just saying "subscribe," try something like "Smash that subscribe button like it owes you money!" (Or maybe something less cliche and cheesy, but you get the idea.)


And don't forget about the power of the humble like button. I often say something like, "If you're enjoying this video so far, give it a thumbs up. It really helps the channel, and it makes my day!" It's simple, but effective.

7. SEO Savvy: Optimizing Your Script for Search and Discoverability

Okay, let's talk SEO. I know, I know, it sounds about as exciting as watching paint dry. But trust me, this stuff is important if you want your videos to be found.

When I first started out, I thought SEO was all about stuffing keywords into my script like I was making some kind of verbal turducken. Spoiler alert: That doesn't work, and it makes you sound like a robot having a stroke.

Instead, here's what I've learned:

  1. Use keywords naturally. If you're making a video about baking cookies, use phrases like "chewy chocolate chip cookies" or "best cookie recipe" in a way that sounds normal.
  2. Your title and description are prime real estate. Make them catchy and keyword-rich, but not clickbait-y.
  3. Don't forget about trending topics and hashtags. But only if they're relevant – don't try to shoehorn #TacoTuesday into your video about quantum physics.

And here's a hot tip: YouTube's auto-generated captions aren't perfect. Upload your own transcript to make sure YouTube understands exactly what your video is about.

Frequently Asked Questions

Q: How long should my video script be?

A: There's no one-size-fits-all answer, but generally, aim for about 125-150 words per minute of video. Remember, it's not just about length – it's about keeping your content engaging and concise.

I once wrote a 2000-word script for what I thought would be a 10-minute video. Turns out, I talk faster when I'm excited! The video ended up being only 7 minutes long, but it was packed with info and kept viewers engaged.

Q: Do I really need to write a full script? Can't I just wing it?

A: While some folks can improvise effectively, I've found that having a script helps me stay on track and cover all my key points. It doesn't have to be word-for-word, but at least outline your main ideas. Trust me, your future self will thank you when you're not um-ing and ah-ing on camera.

Q: How do I make my script sound natural and not robotic?

A: Great question! Here are a few tips:

  1. Read your script out loud as you write it.
  2. Use contractions (like "you're" instead of "you are").
  3. Throw in some conversational phrases or interjections.
  4. Don't be afraid to include a few verbal stumbles – it makes you sound more human.


Remember, you want to sound like you're chatting with a friend, not delivering a formal speech.

Q: What's the best way to incorporate keywords for SEO without sounding forced?

A: The key is to use your keywords naturally. Think about how you'd normally talk about your topic. For example, if your keyword is "best chocolate chip cookie recipe," you might say something like, "Today, I'm sharing what I think is the best chocolate chip cookie recipe I've ever tried." It flows naturally and includes your keyword.

Q: How can I create a strong hook at the beginning of my video?

A: There are several ways to hook viewers:

  1. Ask a provocative question
  2. Share a surprising statistic
  3. Start with a funny or relatable anecdote
  4. Make a bold statement


The goal is to pique curiosity and make viewers want to keep watching. I once started a video about productivity with, "What if I told you that working less could actually make you more productive?" Viewers were instantly intrigued!

Q: How often should I include calls-to-action (CTAs) in my script?

A: It's good to sprinkle CTAs throughout your video, not just at the end. A good rule of thumb is to include a minor CTA (like asking for comments) in the first third of the video, another in the middle, and a major one (like subscribing) at the end. But remember, make them feel natural and relevant to your content.

Q: How can I make complex topics easier to understand in my scripts?

A: Great question! Here are some techniques I use:

  1. Use analogies or metaphors
  2. Break complex ideas into smaller, bite-sized chunks
  3. Use visual aids or props in your video
  4. Provide real-life examples

Q: Is it okay to go off-script sometimes?

A: Absolutely! While having a script is important, don't be afraid to deviate if inspiration strikes. Some of my best content has come from spontaneous thoughts during filming. Just make sure you don't stray too far from your main points.

Remember, these are just guidelines. The more you practice scripting and filming, the more you'll develop your own style. Happy scripting!


About the Author

Alex Darke is an Emmy-winning filmmaker and founder of the production company Momentous.



A Momentous Company © Alex Darke, All Rights Reserved. Here's my cookie policy page with all sorts of fun stuff. You know, privacy policy, disclaimer, and terms kind of stuff. Go back to the homepage or check out my podcasts and subscribe to my YouTube channel. You can also see our anti-SPAM policy, DCMA notice, earnings disclaimer, and affiliate disclosure.

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