HI, I'M ALEX
A LITTLE OF MY STORY
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It all started with a love of magic, classic films, and movie special effects, then it spiraled into a career.
I grew up in Las Vegas, NV and my love of movies came pretty early on. I was the only person I knew who would scour the video stores for new Jerry Lewis and Dean Martin movies that I hadn't seen.
I was pretty shy growing up. I had a hard time ordering food at restaurants, so maybe that's an understatement.
Despite my crippling shyness, I had this strange urge to explore acting and the theater. I'd watch the movies that I loved so much, that would make me burst out laughing, and I'd mimic them. I used to study how Jerry Lewis and Red Skelton would deliver their lines, the facial expressions they would make, and even the way they walked.
Eventually, I got the courage to practice what I'd learned in front of my friends and family. Lo and behold, the things I would do would make people laugh, too.
From that point on, I became a thespian, starred in many plays, and eventually went to the University of Southern California with the goal of being a movie star.
But, things didn't go quite as I had planned...
Despite attending USC with the goal of being an actor, I found myself drifting slowly from the front of the lens to behind the lens.
I loved the creativity and art that went into crafting unique frames on camera. Seeing people react to the short films I'd make around the dorms and spending the majority of my time and money on making movies gave me the hint that maybe, just maybe, I had the filmmaker bug.
Fast forward a bit and I changed my focus from theater to film. I graduated from the USC School of Cinematic Arts, became one of the youngest distribution executives in Hollywood and then went on to produce and shoot dozens of projects for people like Larry King and The Rock.
Yes, I even won an Emmy Award for one of the documentaries I produced. And now, I work with the world's biggest brands like adidas, Hilton, LEGO, and Walmart and I produce scroll-stopping ads and videos.
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