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Alex Darke, black and white portrait on a Las Vegas street
REC
Las Vegas / 2026

Emmy-winning filmmaker / Las Vegas

Alex Darke. Create more with less.

I make video people actually watch for brands like LEGO, Walmart and adidas. Then I teach 50,000 creators how to do it on a budget.

The Creative Economist

free. practical. zero fluff.

  • Branded content
  • Viral video
  • Filmmaking education
  • Creative economics

50K+

creators read The Creative Economist

43M+

views on Momentous social work

$5M+

in sales in 48 hours, LEGO x Walmart livestream

Emmy

Emmy-winning documentary, one Clio shortlist

  • Walmart
  • LEGO
  • adidas
  • Hilton
  • Microsoft
  • HP
  • HelloFresh
  • SiriusXM
  • Pandora
  • Alex Hormozi
  • The Rock
  • Larry King
  • Justin Flom

As seen in  /  No Film School / ProVideo / StudioDaily / NAB

Behind The Scenes

the rig
moody on purpose
last light
donuts at midnight
crew > gear
motion blur, on purpose
one more light
the overhead shot
take twelve
the set is a train

roll 01, keep scrolling

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Classically trained at USC and Clio-shortlisted. I run Momentous, a Las Vegas studio that handles strategy, direction and production under one crew.

You have probably watched our work while doom-scrolling: LEGO, Walmart, adidas, Hilton, and the viral kind we make for creators like Alex Hormozi and Justin Flom.

your new internet bestie

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04

mostly less

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The Creative Economist

The Creative Economist is the free newsletter on the business and craft of making things people watch. Practical, funny, and built to be used the same day.

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